- Assume nothing. Test everything. Trust your instincts, but validate them with research before launch, and real metrics after. Your audience will quickly let you know if you’re speaking their language.
- The message is just as (if not more) important than the graphic. Smart and funny always wins, which means a well-written phrase in plain text can outshine even the slickest design.
- A great t-shirt is emotional. It makes you feel seen, understood, inspired—or just makes you laugh out loud. That hook is what turns a product into a must-have.
- Minimal isn’t always better. Sometimes maximal is the move—because bold designs grab attention, tell more of the story, and don’t shy away from personality. Just make sure every element earns its place, or you’re just creating noise.
- Design is invisible until it fails. Most people only notice bad design. That’s the job. That’s the magic.
- Feedback isn’t sacred. Not all opinions deserve attention. Learn to sort gold from gravel. And never ever design by committee.
